The initial steps leading to the establishment of AGENDA came about when Asbjørn Riis-Søndergaard (MA. Phil in Philosophy, History & Sociology), a PR and communications Strategist was working with international fashion brands Marc Jacobs and Christian Louboutin and experienced how a lack of social and environmental awareness in the fashion industry, created a gap between the brands and the mindset of a new generation and the lifestyle trends and global challenges of the 21st century.
The philosophy of AGENDA is to power market driven global development by leading brands to commercial growth through high-quality PR and Communications with responsibility in mind.
Realising the huge potential of combining social and planetary impact with commercial growth, Asbjørn founded AGENDA in 2019 with the purpose of changing the communications sector by offering more responsible branding, tailored to the challenges companies face in a rapidly changing world.
AGENDA primarily work with paid, earned, and owned media marketing strategies to create commercial growth, to ensure strategic positioning, generate interesting coverage, increase awareness, and to improve business reputation.
AGENDA is a team of responsible communicators with expertise in journalism, profound media insights, commercial business understanding and creative skills, who also have a great understanding of how sustainability and the ESG-agenda affects businesses.
Since AGENDA have worked with brands such as Foody, Tribe, MicroShade, Boholtgaard, Celsia, Boulebar, Logility and more.
The PR-team operates across the nordics including Denmark, Sweden and Norway.
The philosophy of AGENDA is to power market driven global development by leading brands to commercial growth through high-quality PR and Communications with responsibility in mind.
The overall mission is to generate more positive impact on climate, environment and social conditions in the nordics.
Here are some of the brands we are working with at the moment:
